Perhaps it was growing up in northern Sweden where the cold dark winters mandated cosy welcoming homes to hide in. Perhaps it was looking out over soulless council estates in London where function definitely took priority over form. Although you might ask how functional they actually are. And perhaps it was the endless parade of insanely expensive pieces of furniture and decorations in magazines and store fronts that suggest you need to be in the top percentile of earners to even consider having a beautiful home. Whatever it really was, the idea that beauty and style are only possible if you spend a lot of cash really bothers me. I simply don’t think its true. So these pages are about style that comes cheaply, or even free. How with any budget you can create a welcoming and beautiful home and neighbourhood. Let’s see how we do.